During the Spring 2024 semester, I completed my Advertising Capstone course, collaborating with classmate Grace Mongeau to develop a comprehensive advertising campaign for a fictional brand. Together, we conceptualized Eco Beauty Skincare, a sustainable beauty brand offering clean, cruelty-free, and vegan skincare products.
Our work encompassed extensive research into social media advertising strategies, analyzing tactics employed by successful brands in the industry. We developed original mock content and created a strategic media plan detailing content scheduling and distribution. The project included managing a hypothetical budget of $10 million across all campaign initiatives.
Following our presentation to the class, we submitted our campaign to the MADSTARS creative marketing competition, demonstrating the professional caliber of our work.
