Projects
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Pupperville is a dog daycare app prototype designed in Figma using UX and UI principles learned in my coursework. The project was informed by user research, including survey data to understand pet owners’ needs, and focused on creating a cohesive, intuitive, and enjoyable app experience.
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In March 2025, my coworker Lia Mercure and I researched how other universities market their MBA programs online to prospective students in order to assist Quinnipiac in updating its messaging. With recent changes to its MBA, now STEM-designated and offering a flexible schedule, we recommended adding clear explanations on the website about the STEM designation, diploma wording, and new flexible options. Our suggestions were implemented and are now live on the program’s webpage on Quinnipiac University’s website.
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During my senior year at Quinnipiac University, I worked as a Digital Content Assistant, formatting pages on the university’s website. I, along with my coworker, Lia Mercure, created over 75 pages dedicated to student projects and capstones that can be viewed on the Student Projects page on Quinnipiac University’s Website.
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In Spring 2024, I completed my Advertising Capstone, partnering with Grace Mongeau, to create and promote a fictional brand called Eco Beauty Skincare. We developed a fully vegan, cruelty-free skincare line and built a comprehensive advertising campaign, including a social media strategy, mock content, media schedule, all with a hypothetical $10M budget. Our project was presented to our peers and submitted to the MADSTARS creative marketing competition.