During the fall semester of 2025, I collaborated with my team members to design Pupperville, a comprehensive dog daycare mobile application prototype using Figma. This course project combined user research, strategic design principles, and professional feedback to create an intuitive user experience for pet owners.

Our process began with extensive market research, conducting surveys to understand what features and functionality users prioritize in a dog daycare application. These insights directly informed our design decisions and feature prioritization, ensuring the app addressed real user needs and pain points.

We applied rigorous research to our brand development, carefully selecting our color palette and overall aesthetic to appeal to our target audience while maintaining accessibility and visual hierarchy. The app's layout and user flow were designed according to established UX/UI principles and laws, creating an intuitive navigation system that minimizes cognitive load and enhances user satisfaction.

To refine our work, we consulted with a professional UX designer who provided valuable feedback on our design choices and user experience strategy. This professional insight helped us identify areas for improvement and validate our design decisions.

The prototype features custom-designed interactive buttons and elements created directly within Figma, demonstrating technical proficiency with industry-standard design tools. Working within Figma's free tier, we developed a focused prototype that demonstrates the core user journey from account creation through service booking and account management. While certain interactive elements, such as the calendar and booking process, are represented conceptually to illustrate intended functionality, the prototype effectively communicates the overall user experience and design vision.